Privacy Policy
How Theta Dynamics collects, uses, and protects personal data across our website, marketing, and operational-intelligence platform.
Last updated:
Overview
Theta Dynamics Ltd (“Theta Dynamics”, “we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains what personal data we collect, how we use it, the legal bases we rely on, and the rights available to you.
It applies to our website (thetadynamics.io), our marketing activities, and the Theta Dynamics operational-intelligence platform (the “Services”). By using our website or Services, you acknowledge the practices described here.
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the EU GDPR where applicable, and relevant data-protection laws in the jurisdictions where we operate, including the United Arab Emirates.
Who we are
Theta Dynamics Ltd is the data controller responsible for your personal data. We provide an AI-driven operational-intelligence platform for business use.
- Registered offices: United Kingdom and United Arab Emirates (Dubai)
- Privacy contact: support@thetadynamics.io
Data we collect
We collect the following categories of personal data:
Information you provide
Name, business email, company, job title, phone number, and any details submitted through forms, demo requests, or account creation.
Website & usage data
IP address, browser and device type, pages viewed, referring URLs, and interactions — collected via cookies and analytics tools.
Marketing data
Campaign engagement, email opens and clicks, ad interactions, and preferences, used to measure and improve our marketing.
Platform data
Account and configuration data, and operational data your organisation uploads, which remains your organisation’s property.
How we use your data
- To provide, operate, and improve the Services and our website.
- To respond to enquiries, demo requests, and support tickets.
- To send marketing communications where you have consented or where we have a legitimate interest, and to measure campaign performance.
- To personalise content and understand how our website and marketing perform.
- To maintain security, prevent fraud, and meet legal and regulatory obligations.
Legal bases
Under UK/EU GDPR, we rely on the following legal bases:
- Contract — to deliver the Services you or your organisation request.
- Consent — for certain marketing communications and non-essential cookies.
- Legitimate interests — to run, secure, and improve our business, balanced against your rights.
- Legal obligation — to comply with applicable laws and regulations.
Cookies & tracking
We use cookies and similar technologies to operate the website, analyse traffic, and support marketing. These include essential cookies, analytics cookies (e.g. traffic measurement), and marketing cookies (e.g. campaign attribution and retargeting).
You can manage your preferences at any time through our cookie banner or your browser settings. Non-essential cookies are only set with your consent. For full details, see our Cookie Policy.
Sharing & processors
We do not sell your personal data. We share it only with trusted third parties who process it on our behalf, including cloud hosting, analytics, CRM, email and marketing platforms, and payment providers — all under contracts requiring appropriate safeguards.
Where data is transferred outside the UK, EU, or UAE, we use recognised safeguards such as Standard Contractual Clauses or adequacy decisions.
Retention & security
We retain personal data only as long as necessary for the purposes described, to comply with legal obligations, resolve disputes, and enforce agreements. We apply technical and organisational measures — including encryption, access controls, and monitoring — to protect your data, though no method of transmission or storage is completely secure.
Your rights
Subject to applicable law, you have the right to access, correct, delete, or restrict processing of your personal data; to object to processing; to data portability; and to withdraw consent at any time. You may also lodge a complaint with a supervisory authority, such as the UK Information Commissioner’s Office (ICO).
To exercise any of these rights, contact us at support@thetadynamics.io.
Changes to this policy
We may update this Privacy Policy from time to time. Material changes will be posted on this page with a revised “last updated” date. Continued use of our website or Services after changes take effect constitutes acceptance of the updated policy.
Questions about your data?
We’re happy to help. Reach out and our team will get back to you — or see the platform in action.